I first stepped into a Seasalt shop last year in Cornwall and with sand still on my feet, bought a T-shirt and four limited edition charity Jute Bags in the spur of the moment. I was impressed by the quality of their design and the durability of both the bags and the shirt that still look like new almost a year later. Seasalt is a conscientious brand and although a cut and price tag above the average high street store, it’s a brand with an eco label that reminds me of sunshine and waves.
Retailer: Seasalt +:
Price: ± £ 20 – 30
Delivery costs: £4 – £15. Free Delivery for orders over £50, Free Click & Collect at nationwide stores
About Seasalt Cornwall
“Seasalt is a family-owned clothing business, founded in 1981. We have 29 shops up and down the UK, run an online shop and also sell to other retailers on a wholesale basis across the UK, Eire and Europe. We employ over 300 people. Seasalt is committed to being an environmentally responsible business… With this in mind we are committed to reducing our adverse environmental impacts and to continually improving our own environmental performance.” Read their comprehensive policies on the Seasalt site.
“Thirty five years ago, on a wet August day, the Chadwick family went into a little shop in Adelaide Street, Penzance, called General Clothing Stores to buy some waterproof coats, but ended up buying the shop as well! The shop sold traditional workwear like fishermen’s smocks, Guernsey pullovers and stripey tops, and within a few months they had moved down from the Midlands and were living in St Ives.
Our customers in those days were the sailors, farmers and fishermen of the area, and quite a few of the St Ives artists came in as well. Those early days have really influenced how our products look today. When Don passed away in 2001, and the three Chadwick brothers, Leigh David and Neil decided to create a clothing brand inspired by all the things they love about Cornwall…Seasalt was born!
The brothers are still involved everyday, are just as passionate, and are very proud to be one of Cornwall’s biggest employers.”*
- Target audience: Women
- Target age range: Teens, Adults, Older adults
- Target gender: Women’s fashion only
- Special considerations: Organic cotton is a soft, fragrance free, durable fabric with excellent properties for anyone with sensitive skin, tactile hypersensitivity or particularly sensitive to fragrance or chemical treatments.
Environment & People
The price tag for a T-shirt varies enormously and £25 for a long-sleeve t-shirt is the market price for organic brands with robust ethical policies in place to ensure that everyone in the supply chain is paid a fair price for their product or services.
A cost-effective price for an organic cotton T-shirt that fits well, feels great, will last a long time and is very versatile in its simplicity. Dress it up or down, suitable for all seasons and available in a range that offers a splash of colour without stealing the show.
Product sizes: 8, 10, 12, 14, 16, 18, 20
Colour: Silver, Marine, Seapink, Watercress
Materials: 96% organic cotton, 4% elastane
Plain T-shirts form the staple of my wardrobe and I wear them everywhere with everything. The Thrifty Top is a Goldilocks T-shirt that finds the perfect middle ground. Not too short, not too long, not too baggy, but not tight, a scoop neckline that isn’t too low, neither too high, not too thick, not too thin, not too colourful, but not too plain either. It is beautifully understated, can be dressed up or down and both the fabric and colours are long-lasting. It washes well, dries quickly and does not stretch out. It has everything I want in a T-shirt.
The review is based on a 2016 Thrifty Top long sleeve navy T-shirt. Read more about Ergohacks’ eco, access and feature icons used in reviews. This article was first published on 30 June 2016.