Ergonomically designed products increase performance by reducing fatigue, pain and discomfort.

We award this icon to products, places and services that embody the iconic features of ergonomics: adjustability to suit different users, contours that support and promote natural movement, avoidance of repetitive movement, awkward positions and vibrating equipment.

Cognitive ergonomics is an emerging branch of ergonomics, particularly relevant to the design of software and technology, that is focused on enhancing cognitive performance.

We also award the icon to products, places and services that support cognitive ergonomics – intuitive and simple design – that makes mental interaction with technology and the environment more comfortable and efficient.