Aloe Vera Gel is becoming an increasingly popular after sun remedy and sunburn soother. It is also marketed to soothe and heal minor scrapes, burns, stretch marks and skin irritations, like rashes, insect bites and prickly heat. Scientific studies on its efficacy has been very promising, but its benefits have not been conclusively proven. Science does agree that applying Aloe Vera Gel to minor skin issues doesn’t hurt and I think it’s definitely worth a try.

Many commercial products that are marketed as Aloe Vera-based, contain only a small amount if any of the actual gel from the plant. Most are also petrochemical based and scented with perfume. Aloe Pura uses a certified organic extract from Aloe Vera plants, however, a number of ingredients are added as preservatives, including Phenoxyethanol and Disodium EDTA.

Product Information

Retailer: Amazon +

Price: ± £4.80
Delivery costs: Free Delivery, Eligible for Amazon Prime
Ships worldwide


  • Target age range: Preschool, Children, Teens, Adults, Older adults
  • Indoor and outdoor use
  • Special considerations: Not recommended for use with severe skin conditions.

Environment & People

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Aloe Pura’s Aloe Vera gel is a budget choice for an organic Aloe Vera skin product. It contains 99% organic Aloe Vera and less than 1% preservatives with no fillers. The preservatives used does raise and eyebrow – they are not the usual choices for an organic product. Competitors use Citric Acid, Ascorbic Acid, Potassium Sorbate and Xanthan, but also sell for almost triple the price.


Capacity: 200ml
Item Weight: 200 g


Aloe Barbadensis Leaf Juice (Organic), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Panthenol, Disodium EDTA, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Benzoic Acid.


Aloe Vera extract isn’t a cure, it doesn’t repair the damage done by sunburn, it doesn’t make rashes disappear overnight and it does not have any super healing powers. It does soothe without irritation and can provide instant relief.

Aloe Pura’s Organic Aloe Vera gel has a three-strong points – it uses actual Aloe Barbadensis Leaf Juice certified as organic by the International Aloe Science Council, Aloe Vera extract is not a small addition, but the bulk ingredient and it’s sold at a very competitive price point for an organic cosmetic product. It has one main detractor though – it’s preservative list that appears to be a fairly recent change in their formula. The preservatives are widely used in cosmetics, but not in organic or eco-friendly cosmetics.

For those looking for a 100% organic, ethical, sustainable choice with the lowest possible risk of skin irritation, look elsewhere. However, for those interested in something better than most high street cosmetics at a similar price to what they usually pay, this is a good contender. It’s mainly organic, mainly safe with preservatives certified as safe at low dosages and very well priced.

We recommend always trying a skin patch test first before using a product for the first time. Wait 48-72 hours for the results. The review is based on the Aloe Pura Aloe Vera Gel purchased in July 2016. Read more about Ergohacks’ eco and access icons used in reviews. This article was first published on 4th September 2016.